ADMA Young Creative of the Year Entry
I was lucky enough to be shortlisted for the 2013 ADMA Young Creative of the Year award. The brief was to create a marketing campaign that encouraged young creatives to enter the 2014 awards, and help the award gain visibility in the industry. My integrated campaign includes poster designs, a website, banners, and a DM piece, all based around the central theme of '& You'.
The judges found that the work was very successful at engaging the young target market by appealing to their desire to find advertising fame. By using bold typography to spell out the names of some of the most famous ad men in the business, '& You' gives young creatives a taste of what it would be like to have their names be a globally recognised icon.
Please note this is a concept design only.