Berlei Womankind Campaign

In August 2017, The Monkeys launched a campaign to introduce the brand new Womankind bra range for Berlei. The integrated campaign highlights how uncomfortable, unsupportive, and plain frustrating most bras are, and aims to instead make a statement of 'it's time to be kind'. 

As part of the digital design team that brought to life the social and web components of the campaign, it was wonderful to be able to work with such a vibrant product and a beautifully-edited TVC. 

Deliverables ranged from digital display assets, to Facebook canvas ads, and social media assets. The campaign launched the new range very successfully, and can be viewed on Berlei's YouTube channel.

More details can be found here: www.campaignbrief.com/2017/08/berlei-celebrates-launch-of-it.html

Additional credits:
Agency: The Monkeys

Art director: Kat O'Neill
Copywriter: Renee Bryant