Typism Conference 2017 Recap

How is it 2018 already?! The end of 2017 has flown by, but I'd love to share with you a quick recap of the Typism Conference I attended at the end of September on the Gold Coast, QLD. The Typism community is one that supports typographers and hand-letterers all over Australia by connecting them and sharing their incredible work with the world. As a certified typography geek, it was heavenly to spend the weekend hanging out with some of my favourite Instagramers and some of the most talented hand-lettering artists in the business.

 How gorgeous are the personalised lanyards? I couldn't even be mad about the typo in my name, in fact I'm pretty close to just changing the spelling officially so I can wear the lanyard permanently. 

How gorgeous are the personalised lanyards? I couldn't even be mad about the typo in my name, in fact I'm pretty close to just changing the spelling officially so I can wear the lanyard permanently. 

Host of the event, Dominique Falla, introduced some fantastic speakers, including Dave Coleman, Roxy and Phoebe of Pandr Design Co, and my personal typography hero, Nick Misani. Some of the most inspiring take-aways from the event was just getting a glimpse into the everyday practice sessions of these professionals, seeing where they started out and how new technologies are impacting their work (seeing Libbi Reed use a virtual reality program to create huge, 3D, animation-ready type was particularly ming-blowing!). 

 Roxy & Phoebe's presentation included a collection of some of their 'Drunk on Lettering' podcast designs. (Their podcast involves getting a famous lettering artist into their studio to chat about typography while they all have a couple of drinks - have you ever heard of anything cooler!?)

Roxy & Phoebe's presentation included a collection of some of their 'Drunk on Lettering' podcast designs. (Their podcast involves getting a famous lettering artist into their studio to chat about typography while they all have a couple of drinks - have you ever heard of anything cooler!?)

Highlights of the day for me included Roxy & Phoebe (and their effortlessly cool San Diego accents) talking about the hustle that's required for them to constantly seek out new clients, and how they make sure they always have both active work and passive money-makers on the go in order to keep their goals in check. Another was unquestionably hearing Nick Misani speak about his typography journey – it's no mean feat to have gone from a classical music degree to a Louise Fili acolyte in a matter of a few years! His fauxaic work (where he creates digital mosaics of his lettering) has developed a huge following over the past 12 months or so, and to actually see glimpses of the technical process that he has evolved to create the final pieces was truly stunning. 

 Nick Misani spoke about how his faux mosaic design work has actually come full circle and resulted in commissions to design physical mosaics – I still can't believe that the fauxaics like this Boston one were all digitally edited by hand!

Nick Misani spoke about how his faux mosaic design work has actually come full circle and resulted in commissions to design physical mosaics – I still can't believe that the fauxaics like this Boston one were all digitally edited by hand!

For more photos from the day, go jump on my Instagram. It was awhile ago now, but I'm still finding myself using techniques and references that I picked up at the conference in live briefs with clients even now! Thank you Typism for a day of wonderful typography, inspiring talks, good swag, delicious food (I'm getting off topic now), and fascinating inspiration.

Have you seen this gift card popping up on your social media?

Westfield's distinctive red gift card is hard to miss, and you might have sneaked a peek of it sitting pretty alongside some envy-inducing products on your Facebook or Instagram feed lately. 

TiiaVerduci_Blog_ANZ

These posts are just a teaser for what's to come, but if you've been into a Westfield recently you (hopefully) will have noticed some exciting targeted ANZ SmartScreens. There will be a new portfolio item added in soon where you'll be able to view some of the uber-specific targeted designs that I created in February at The Hallway, in collaboration with a great creative team. 

Keep an eye out for it soon, especially if you're keen to see how 30 individual text variations can be hand-kerned for digital media with gorgeous results!

The freelance life

So far, 2017 has been a year of shaking up the standard routine. As you might have seen on LinkedIn, in January I made the decision to leave my Saatchi & Saatchi family of two and a half years – https://www.linkedin.com/hp/update/6229090683391741952 – and to take a risk on freelance roles. 

It's now been two months of contracting with various Sydney agencies and I have to say (ever so modestly) that I'm proud of what I've achieved in a short space of time! I'm glad to have made this fairly momentous decision of my own volition and without having it pressed on me due to circumstance, and I think that it has really been the right move for me. 

As a freelance Digital Designer I have now worked with agencies including The Hallway, Cheil, and DDB Sydney. I have had the opportunity to work on a range of projects for clients such as ANZ and Volkswagen (portfolio updates coming soon), and have also been able to utilise my UX design skills. This variety of experience is something that I'm relishing, and it's wonderful to have the chance to work with all different (awesome) teams for agencies large and small. 

The cross-pollination effect that freelancers have on the industry is a surprisingly valuable one, and already I've found it quite fascinating to see how much processes and rhythms vary across companies. While there is a huge benefit in the specificity of knowledge that long-term employees bring to the table, the ability for freelancers to bring fresh ideas and innovation into the fold is also worthwhile. I'd like to eventually go back to full-time work with an agency whose work makes my soul happy, but for right now, the freelance life isn't a bad one at all. 

BankSA campaign closes out a busy 2016

Right at the end of last year, a BankSA campaign that I was excited to design the digital display placements for went live. Their Home Loan campaign was developed with digital strategy at the core of the brief, and covered a variety of specifically-chosen target markets and message pillars.

Working alongside Saatchi & Saatchi's Associate Creative Directors Flavio Fonseca and Piero Ruzzene, we designed seven banner ads across four hero themes. The use of straightforward, jargon-free copy combined with the iconic BankSA shrike character resulted in a fresh style that would resonate with the South Australian audience. The digital design work was then developed into HTML5 animated banners, and was successfully launched to the market in December 2016. 

TiiaVerduci_BankSA.jpg

Guest Speaker for school awards night

PLC Sydney hosts a Design & Art Awards night every year, and I was honoured to be chosen as the Guest Speaker for their 2016 event. On the 8th November, I attended the awards night at my old high school to present certificates of merit to talented student from years 7–11, and to give a speech regarding my own experience in the creative industry. This was a wonderful opportunity to give back to a school that nurtured by artistic ambitions from an early age, and to have a chance to speak with students about the challenges of breaking in to the advertising industry in particular. 

Many thanks to Ms. Jo Knight for inviting me to speak, and to PLC Sydney for hosting an inspiring exhibition opening night. 

  Jo Herrmann, Vanessa Li, Tiia Verduci and Jo Knight.

Jo Herrmann, Vanessa Li, Tiia Verduci and Jo Knight.

Source: https://www.plc.nsw.edu.au/newsletters/con...

S26 Gold Hop Skip Jump responsive website is skipping along

In another slightly belated piece of news, I'm overjoyed to say that one of my final projects with DDB Sydney has gone live! This website design went through many rounds of amends to perfect, but as the lead digital designer I was very proud to see it all come together so well and for the client to be happy.

Aimed at helping new mums cope with all the unexpected surprises their toddlers can bring, the website contains a huge amount of helpful videos, insightful articles and great advice. It has been configured specifically with mobile use in mind, and the responsive capabilities mean it is easy to use even on the go.

This is another project that I will dedicate a full project gallery to soon, but for the moment I'd love for you to check out the final website at www.meandmychild.com.au.

TiiaMetzke_HopSkipJump


HomeHero responsive site is up, up & away!

The moment you've all been waiting for…I'm happy to say my first major digital design project completed at Saatchi & Saatchi is live! 

The HomeHero website created for St.George has been a long project, starting it's initial planning stage a fair while before I had joined the S&S team. I was thrown on to the project when I first started and was lucky enough to be given the lead design role for the new phase of the project. Alongside the other wonderful S&S designers we created a beautiful and responsive site that allows people to easily obtain information about buying their dream home and helps them with all the financial steps in between. From mortgage calculators to property comparisons, this site will be a huge help to anyone who needs advice on the biggest purchase of their life.

Some of my favourite features of the site include the large imagery that add a sense of place and character, the clever calculator modules that are easy to navigate on mobile, and the addition of a Homely widget that adds even more value to the existing property information database

I'd love you to have a look around the website and let me know what you think! You can find it here at www.homehero.com.au.

 

TiiaMetzke_HomeHero

Volkswagen website refresh goes live

Exciting news! A couple of weeks ago the website design refresh of volkswagenaustralia.com.au went live, a project that I spent several long and busy weeks on while I was at DDB Sydney. 

The project involved collaborating with the client, producer, and UX designer in order to create a more streamlined look for the website, while allowing featured content to be displayed prominently. It also required an overhaul of the existing model selector function, as it was previously looking cluttered and difficult to use.

I'm really happy to see that the new designs have been implemented and are all looking slick! I will dedicate a project page to the design work soon but in the meantime have a look at the new site and enjoy the shiny new interface!

TiiaMetzke_Volkswagen

Typism Book 2: 'Out of the Woods' piece to be featured

In an incredibly exciting start to the new year, I found out yesterday that one of my handlettering pieces has been selected to feature in the Typism Book 2, and will be published in April 2015. Having only started lettering in June last year, it's amazing to have come so far in such a short time. Typism received over 900 submissions for this year's book, and to have one of my pieces chosen for one of only 193 spots is very humbling.

To follow my 365 day challenge where I post a handlettered city name every day please visit www.instagram.com/tiiametzke.

If you'd like to pre-order the Typism book, (and get FREE postage!), click this link: typism.com.au/preorder

 

TiiaMetzke_Typism


Saatchi & Saatchi hires new Digital Designer

That's me! It's been a really exciting whirlwind few weeks as I've made the transition to the digital team at Saatchi & Saatchi Sydney. I spent over a year and a half at DDB working with some wonderfully talented people and was lucky enough to work on some mind blowing work, but I'm now looking forward to the new challenges of working at one of the most respected agencies in the world. In the coming weeks I will start to sink my teeth into new digital projects for clients such as Cadbury, St George, Toyota, and OPSM, and I can't wait to post up the results of the brand new campaigns.

Many thanks to all the designers, producers, developers and creative teams I worked alongside at DDB. And of course a huge thanks to the team at Saatchi & Saatchi for bringing me on board!