Right at the end of last year, a BankSA campaign that I was excited to design the digital display placements for went live. Their Home Loan campaign was developed with digital strategy at the core of the brief, and covered a variety of specifically-chosen target markets and message pillars.
Working alongside Saatchi & Saatchi's Associate Creative Directors Flavio Fonseca and Piero Ruzzene, we designed seven banner ads across four hero themes. The use of straightforward, jargon-free copy combined with the iconic BankSA shrike character resulted in a fresh style that would resonate with the South Australian audience. The digital design work was then developed into HTML5 animated banners, and was successfully launched to the market in December 2016.