BankSA campaign closes out a busy 2016

Right at the end of last year, a BankSA campaign that I was excited to design the digital display placements for went live. Their Home Loan campaign was developed with digital strategy at the core of the brief, and covered a variety of specifically-chosen target markets and message pillars.

Working alongside Saatchi & Saatchi's Associate Creative Directors Flavio Fonseca and Piero Ruzzene, we designed seven banner ads across four hero themes. The use of straightforward, jargon-free copy combined with the iconic BankSA shrike character resulted in a fresh style that would resonate with the South Australian audience. The digital design work was then developed into HTML5 animated banners, and was successfully launched to the market in December 2016. 

TiiaVerduci_BankSA.jpg

Guest Speaker for school awards night

PLC Sydney hosts a Design & Art Awards night every year, and I was honoured to be chosen as the Guest Speaker for their 2016 event. On the 8th November, I attended the awards night at my old high school to present certificates of merit to talented student from years 7–11, and to give a speech regarding my own experience in the creative industry. This was a wonderful opportunity to give back to a school that nurtured by artistic ambitions from an early age, and to have a chance to speak with students about the challenges of breaking in to the advertising industry in particular. 

Many thanks to Ms. Jo Knight for inviting me to speak, and to PLC Sydney for hosting an inspiring exhibition opening night. 

Jo Herrmann, Vanessa Li, Tiia Verduci and Jo Knight.

Jo Herrmann, Vanessa Li, Tiia Verduci and Jo Knight.

Source: https://www.plc.nsw.edu.au/newsletters/con...