Typism Conference 2017 Recap

How is it 2018 already?! The end of 2017 has flown by, but I'd love to share with you a quick recap of the Typism Conference I attended at the end of September on the Gold Coast, QLD. The Typism community is one that supports typographers and hand-letterers all over Australia by connecting them and sharing their incredible work with the world. As a certified typography geek, it was heavenly to spend the weekend hanging out with some of my favourite Instagramers and some of the most talented hand-lettering artists in the business.

How gorgeous are the personalised lanyards? I couldn't even be mad about the typo in my name, in fact I'm pretty close to just changing the spelling officially so I can wear the lanyard permanently. 

How gorgeous are the personalised lanyards? I couldn't even be mad about the typo in my name, in fact I'm pretty close to just changing the spelling officially so I can wear the lanyard permanently. 

Host of the event, Dominique Falla, introduced some fantastic speakers, including Dave Coleman, Roxy and Phoebe of Pandr Design Co, and my personal typography hero, Nick Misani. Some of the most inspiring take-aways from the event was just getting a glimpse into the everyday practice sessions of these professionals, seeing where they started out and how new technologies are impacting their work (seeing Libbi Reed use a virtual reality program to create huge, 3D, animation-ready type was particularly ming-blowing!). 

Roxy & Phoebe's presentation included a collection of some of their 'Drunk on Lettering' podcast designs. (Their podcast involves getting a famous lettering artist into their studio to chat about typography while they all have a couple of drinks - have you ever heard of anything cooler!?)

Roxy & Phoebe's presentation included a collection of some of their 'Drunk on Lettering' podcast designs. (Their podcast involves getting a famous lettering artist into their studio to chat about typography while they all have a couple of drinks - have you ever heard of anything cooler!?)

Highlights of the day for me included Roxy & Phoebe (and their effortlessly cool San Diego accents) talking about the hustle that's required for them to constantly seek out new clients, and how they make sure they always have both active work and passive money-makers on the go in order to keep their goals in check. Another was unquestionably hearing Nick Misani speak about his typography journey – it's no mean feat to have gone from a classical music degree to a Louise Fili acolyte in a matter of a few years! His fauxaic work (where he creates digital mosaics of his lettering) has developed a huge following over the past 12 months or so, and to actually see glimpses of the technical process that he has evolved to create the final pieces was truly stunning. 

Nick Misani spoke about how his faux mosaic design work has actually come full circle and resulted in commissions to design physical mosaics – I still can't believe that the fauxaics like this Boston one were all digitally edited by hand!

Nick Misani spoke about how his faux mosaic design work has actually come full circle and resulted in commissions to design physical mosaics – I still can't believe that the fauxaics like this Boston one were all digitally edited by hand!

For more photos from the day, go jump on my Instagram. It was awhile ago now, but I'm still finding myself using techniques and references that I picked up at the conference in live briefs with clients even now! Thank you Typism for a day of wonderful typography, inspiring talks, good swag, delicious food (I'm getting off topic now), and fascinating inspiration.

Guest Speaker for school awards night

PLC Sydney hosts a Design & Art Awards night every year, and I was honoured to be chosen as the Guest Speaker for their 2016 event. On the 8th November, I attended the awards night at my old high school to present certificates of merit to talented student from years 7–11, and to give a speech regarding my own experience in the creative industry. This was a wonderful opportunity to give back to a school that nurtured by artistic ambitions from an early age, and to have a chance to speak with students about the challenges of breaking in to the advertising industry in particular. 

Many thanks to Ms. Jo Knight for inviting me to speak, and to PLC Sydney for hosting an inspiring exhibition opening night. 

Jo Herrmann, Vanessa Li, Tiia Verduci and Jo Knight.

Jo Herrmann, Vanessa Li, Tiia Verduci and Jo Knight.

Source: https://www.plc.nsw.edu.au/newsletters/con...

S26 Gold Hop Skip Jump responsive website is skipping along

In another slightly belated piece of news, I'm overjoyed to say that one of my final projects with DDB Sydney has gone live! This website design went through many rounds of amends to perfect, but as the lead digital designer I was very proud to see it all come together so well and for the client to be happy.

Aimed at helping new mums cope with all the unexpected surprises their toddlers can bring, the website contains a huge amount of helpful videos, insightful articles and great advice. It has been configured specifically with mobile use in mind, and the responsive capabilities mean it is easy to use even on the go.

This is another project that I will dedicate a full project gallery to soon, but for the moment I'd love for you to check out the final website at www.meandmychild.com.au.

TiiaMetzke_HopSkipJump


Volkswagen website refresh goes live

Exciting news! A couple of weeks ago the website design refresh of volkswagenaustralia.com.au went live, a project that I spent several long and busy weeks on while I was at DDB Sydney. 

The project involved collaborating with the client, producer, and UX designer in order to create a more streamlined look for the website, while allowing featured content to be displayed prominently. It also required an overhaul of the existing model selector function, as it was previously looking cluttered and difficult to use.

I'm really happy to see that the new designs have been implemented and are all looking slick! I will dedicate a project page to the design work soon but in the meantime have a look at the new site and enjoy the shiny new interface!

TiiaMetzke_Volkswagen

Typism Book 2: 'Out of the Woods' piece to be featured

In an incredibly exciting start to the new year, I found out yesterday that one of my handlettering pieces has been selected to feature in the Typism Book 2, and will be published in April 2015. Having only started lettering in June last year, it's amazing to have come so far in such a short time. Typism received over 900 submissions for this year's book, and to have one of my pieces chosen for one of only 193 spots is very humbling.

To follow my 365 day challenge where I post a handlettered city name every day please visit www.instagram.com/tiiametzke.

If you'd like to pre-order the Typism book, (and get FREE postage!), click this link: typism.com.au/preorder

 

TiiaMetzke_Typism


Gumtree's Find A Gem website goes live.

At the start of the month, Gumtree's Find A Gem campaign website went live, of which I lead the digital design. It's so great to see it all up & running, and that people have started to find the gems and win prizes! This project had a really tight deadline and some complex development  aspects, so the fact that it's come together alongside the print, outdoor, and other digital campaign elements is quite exciting.

To see the live campaign site, visit: www.gumtree.com.au/cpg/findagem/

Responsive design was a really important part of this web design, and if you have a look at the website on your phone or tablet you'll see how we made all the elements work for different devices. Do you have any other examples of particularly awesome responsive sites? I'd love to know.

Gumtree Find A Gem Homepage