Have you seen this gift card popping up on your social media?

Westfield's distinctive red gift card is hard to miss, and you might have sneaked a peek of it sitting pretty alongside some envy-inducing products on your Facebook or Instagram feed lately. 


These posts are just a teaser for what's to come, but if you've been into a Westfield recently you (hopefully) will have noticed some exciting targeted ANZ SmartScreens. There will be a new portfolio item added in soon where you'll be able to view some of the uber-specific targeted designs that I created in February at The Hallway, in collaboration with a great creative team. 

Keep an eye out for it soon, especially if you're keen to see how 30 individual text variations can be hand-kerned for digital media with gorgeous results!

The freelance life

So far, 2017 has been a year of shaking up the standard routine. As you might have seen on LinkedIn, in January I made the decision to leave my Saatchi & Saatchi family of two and a half years – https://www.linkedin.com/hp/update/6229090683391741952 – and to take a risk on freelance roles. 

It's now been two months of contracting with various Sydney agencies and I have to say (ever so modestly) that I'm proud of what I've achieved in a short space of time! I'm glad to have made this fairly momentous decision of my own volition and without having it pressed on me due to circumstance, and I think that it has really been the right move for me. 

As a freelance Digital Designer I have now worked with agencies including The Hallway, Cheil, and DDB Sydney. I have had the opportunity to work on a range of projects for clients such as ANZ and Volkswagen (portfolio updates coming soon), and have also been able to utilise my UX design skills. This variety of experience is something that I'm relishing, and it's wonderful to have the chance to work with all different (awesome) teams for agencies large and small. 

The cross-pollination effect that freelancers have on the industry is a surprisingly valuable one, and already I've found it quite fascinating to see how much processes and rhythms vary across companies. While there is a huge benefit in the specificity of knowledge that long-term employees bring to the table, the ability for freelancers to bring fresh ideas and innovation into the fold is also worthwhile. I'd like to eventually go back to full-time work with an agency whose work makes my soul happy, but for right now, the freelance life isn't a bad one at all. 

BankSA campaign closes out a busy 2016

Right at the end of last year, a BankSA campaign that I was excited to design the digital display placements for went live. Their Home Loan campaign was developed with digital strategy at the core of the brief, and covered a variety of specifically-chosen target markets and message pillars.

Working alongside Saatchi & Saatchi's Associate Creative Directors Flavio Fonseca and Piero Ruzzene, we designed seven banner ads across four hero themes. The use of straightforward, jargon-free copy combined with the iconic BankSA shrike character resulted in a fresh style that would resonate with the South Australian audience. The digital design work was then developed into HTML5 animated banners, and was successfully launched to the market in December 2016. 


S26 Gold Hop Skip Jump responsive website is skipping along

In another slightly belated piece of news, I'm overjoyed to say that one of my final projects with DDB Sydney has gone live! This website design went through many rounds of amends to perfect, but as the lead digital designer I was very proud to see it all come together so well and for the client to be happy.

Aimed at helping new mums cope with all the unexpected surprises their toddlers can bring, the website contains a huge amount of helpful videos, insightful articles and great advice. It has been configured specifically with mobile use in mind, and the responsive capabilities mean it is easy to use even on the go.

This is another project that I will dedicate a full project gallery to soon, but for the moment I'd love for you to check out the final website at www.meandmychild.com.au.


HomeHero responsive site is up, up & away!

The moment you've all been waiting for…I'm happy to say my first major digital design project completed at Saatchi & Saatchi is live! 

The HomeHero website created for St.George has been a long project, starting it's initial planning stage a fair while before I had joined the S&S team. I was thrown on to the project when I first started and was lucky enough to be given the lead design role for the new phase of the project. Alongside the other wonderful S&S designers we created a beautiful and responsive site that allows people to easily obtain information about buying their dream home and helps them with all the financial steps in between. From mortgage calculators to property comparisons, this site will be a huge help to anyone who needs advice on the biggest purchase of their life.

Some of my favourite features of the site include the large imagery that add a sense of place and character, the clever calculator modules that are easy to navigate on mobile, and the addition of a Homely widget that adds even more value to the existing property information database

I'd love you to have a look around the website and let me know what you think! You can find it here at www.homehero.com.au.



Volkswagen website refresh goes live

Exciting news! A couple of weeks ago the website design refresh of volkswagenaustralia.com.au went live, a project that I spent several long and busy weeks on while I was at DDB Sydney. 

The project involved collaborating with the client, producer, and UX designer in order to create a more streamlined look for the website, while allowing featured content to be displayed prominently. It also required an overhaul of the existing model selector function, as it was previously looking cluttered and difficult to use.

I'm really happy to see that the new designs have been implemented and are all looking slick! I will dedicate a project page to the design work soon but in the meantime have a look at the new site and enjoy the shiny new interface!