Typism Conference 2017 Recap

How is it 2018 already?! The end of 2017 has flown by, but I'd love to share with you a quick recap of the Typism Conference I attended at the end of September on the Gold Coast, QLD. The Typism community is one that supports typographers and hand-letterers all over Australia by connecting them and sharing their incredible work with the world. As a certified typography geek, it was heavenly to spend the weekend hanging out with some of my favourite Instagramers and some of the most talented hand-lettering artists in the business.

How gorgeous are the personalised lanyards? I couldn't even be mad about the typo in my name, in fact I'm pretty close to just changing the spelling officially so I can wear the lanyard permanently. 

How gorgeous are the personalised lanyards? I couldn't even be mad about the typo in my name, in fact I'm pretty close to just changing the spelling officially so I can wear the lanyard permanently. 

Host of the event, Dominique Falla, introduced some fantastic speakers, including Dave Coleman, Roxy and Phoebe of Pandr Design Co, and my personal typography hero, Nick Misani. Some of the most inspiring take-aways from the event was just getting a glimpse into the everyday practice sessions of these professionals, seeing where they started out and how new technologies are impacting their work (seeing Libbi Reed use a virtual reality program to create huge, 3D, animation-ready type was particularly ming-blowing!). 

Roxy & Phoebe's presentation included a collection of some of their 'Drunk on Lettering' podcast designs. (Their podcast involves getting a famous lettering artist into their studio to chat about typography while they all have a couple of drinks - have you ever heard of anything cooler!?)

Roxy & Phoebe's presentation included a collection of some of their 'Drunk on Lettering' podcast designs. (Their podcast involves getting a famous lettering artist into their studio to chat about typography while they all have a couple of drinks - have you ever heard of anything cooler!?)

Highlights of the day for me included Roxy & Phoebe (and their effortlessly cool San Diego accents) talking about the hustle that's required for them to constantly seek out new clients, and how they make sure they always have both active work and passive money-makers on the go in order to keep their goals in check. Another was unquestionably hearing Nick Misani speak about his typography journey – it's no mean feat to have gone from a classical music degree to a Louise Fili acolyte in a matter of a few years! His fauxaic work (where he creates digital mosaics of his lettering) has developed a huge following over the past 12 months or so, and to actually see glimpses of the technical process that he has evolved to create the final pieces was truly stunning. 

Nick Misani spoke about how his faux mosaic design work has actually come full circle and resulted in commissions to design physical mosaics – I still can't believe that the fauxaics like this Boston one were all digitally edited by hand!

Nick Misani spoke about how his faux mosaic design work has actually come full circle and resulted in commissions to design physical mosaics – I still can't believe that the fauxaics like this Boston one were all digitally edited by hand!

For more photos from the day, go jump on my Instagram. It was awhile ago now, but I'm still finding myself using techniques and references that I picked up at the conference in live briefs with clients even now! Thank you Typism for a day of wonderful typography, inspiring talks, good swag, delicious food (I'm getting off topic now), and fascinating inspiration.

Have you seen this gift card popping up on your social media?

Westfield's distinctive red gift card is hard to miss, and you might have sneaked a peek of it sitting pretty alongside some envy-inducing products on your Facebook or Instagram feed lately. 

TiiaVerduci_Blog_ANZ

These posts are just a teaser for what's to come, but if you've been into a Westfield recently you (hopefully) will have noticed some exciting targeted ANZ SmartScreens. There will be a new portfolio item added in soon where you'll be able to view some of the uber-specific targeted designs that I created in February at The Hallway, in collaboration with a great creative team. 

Keep an eye out for it soon, especially if you're keen to see how 30 individual text variations can be hand-kerned for digital media with gorgeous results!

New handlettering Instagram challenge launched.

Today, I've begun a 365 day handlettering challenge. Earlier this year I was lucky enough to be given an introduction to handlettering, brushpens, and calligraphy by the fabulously talented Gemma O'Brien, which really fueled my desire to create my own lettering work. It's difficult to always find the time to practice though, so ideally this challenge will motivate me to do a little bit of work every day. I've chosen city names as my theme - Sydney being the day one word, of course! You'll have to check out the instagram page for the rest, though.

To follow the progress, find me on instagram @tiiametzke

handletteringchallenge