Carefree Be Real Campaign

Carefree wanted to release fresh video content on their website that would parody the uncomfortable conversations occur relating to periods. Working with a talented creative team, I created three typographic lockups – one for each character – to represent their individual over-the-top personalities. To show off the video content, I also designed the Be Carefree landing page campaign elements to make the interactive content the hero.

Visit to check out the live website and content videos.

Additional credits:
Agency: DDB Sydney

Art Director: Nadia Ahmad
Copywriter: Julia Spencer