Gumtree Find A Gem Website

A campaign was created by DDB in 2014 to encourage people to look for hidden gems on the popular Gumtree website. I designed a fully responsive website to promote the campaign, which was rolled out live in June.

Working using an agile method meant that I had to work very closely with the developers and UX designers through multiple iterations until we arrived at the final website design. There were several elements like a progressive clue reveal and social media integration that were a challenge to find a solution for within the very short timeframe, but these were solved in time and made for a successful campaign.

To view the live website, please visit: www.gumtree.com.au/cpg/findagem/

 

Additional credits:
Art Director: Chris Crawford
Copywriter: Kim Fraser
Front-end Web Developer: Jennifer Wong
Back-end Web Devloper: Aris Santoso