Cadbury Olympics 2016 Joy Ambassadors

Cadbury launched their Joy Ambassadors campaign in August 2016 to coincide with the Rio Olympics. It was a large-scale project with a tight deadline, but as the lead digital designer on the project it was exciting to work across all phases from the initial competition launch, right through to the Ambassador winners announcement and utilising content arriving in real time from Rio. Two versions of the competition site were created (AU & NZ) and each contained a home page, prize page, competition entry form and a gallery of moderated video and image entries.

The main aspect of the campaign was the competition website, but other digital content including full-page takeover display ads and multiple Facebook Canvas layouts were designed. 

For the live website, please visit:

Additional credits:
Agency: Saatchi & Saatchi
Art director: John Jordan
Copywriter: Anton Posa